CLEMSON — The current era of college football has created numerous challenges for coaching staffs across the country.
One of the biggest comes on the recruiting trail. Make no mistake, recruiting has always been a cutthroat business, but at the end of the day, many recruitments tended to boil down to relationships. With the advent of NIL and the new revenue-sharing model that just began on July 1, relationships are starting to take a backseat for many in what has become a more transactional process.
At Clemson, Dabo Swinney has always strived to make his program different. The two-time national title-winning head coach has cultivated a culture inside his program that tends to really resonate with a lot of recruits. However, in this era, that’s not always enough.
For example, just over a week ago, Clemson missed on five-star DL Bryce Perry-Wright, who had been trending towards the Tigers for more than a year. A recruit who visited Clemson far more than any other school.
Defensive tackles coach Nick Eason, who was heavily involved in that recruitment, went in-depth on the difficulties coaches experience recruiting in today’s landscape. While he wasn’t referencing any player specifically, Eason readily admits those big boy battles are now harder to win, but at the same time, he still fully believes in the process at Clemson.
“We just have to be intentional about who we are,” Eason said during Clemson Football’s Media Outing at the Allen Reeves Football Complex on Tuesday. “Not compromising the things coach Swinney has built this program on. And that is graduating our players, equipping them with tools for life, making sure they have a great college experience, and obviously winning a championship.”
And for Eason, the foundation of that process will always start and stop with the relationships.
“You can not compromise giving up the relationships because of what is going on in college football,” Eason added. “I am still going to be intentional about building relationships. It is still a relationship business.”
Some schools have begun routinely handing out seven-figure deals to players fresh out of high school. Players who have never taken a snap at the collegiate level.
With the new revenue-sharing model now in place, Clemson is much better positioned to compete for highly-rated recruits in this new era. The Tigers did recently beat Texas head-to-head for a four-star defensive end in Dre Quinn. However, Swinney, nor any of his assistants, will ever compromise the culture he has worked so hard to build.
“That is just kind of where the landscape of college football is at with NIL,” Eason said. “But it is my job to just continue to be who I am and continue to build the relationships, because the relationships do matter. Who you work with matters. Who you are playing with matters. Coaching matters. And who you are getting coached by matters.”
Eason has been on the winning side of enough of those kinds of recruitments to know Clemson’s approach still works. In the last class, Eason landed five-star Amare Adams, winning out over Georgia and South Carolina. Two classes before that, he beat out Alabama for five-star Peter Woods.
However, he also knows he won’t win them all. No school ever does.
“Control the things I can control. That is all I can control,” Eason said. “How I treat people. How I build relationships and how I recruit. How I am intentional in knowing what our program is about. Just continuing to extend that message that comes from our head coach. That is all I can control.
“I can’t control the NIL world, and that isn’t my job to do that. My job is to love on the players I currently have, continue to recruit elite talent, and let the chips fall where they may. Because this is Clemson. A lot of players, recruits and their families are still looking for what we are about, and that can help us win national championships.”
Photo courtesy of Bart Boatwright