Neff Announces Possible Renovations to Death Valley

CLEMSON – Memorial Stadium has gotten little rest in the last five years.

Since 2022, Death Valley has gained a 126-foot by 60-foot “Dabotron,” eight different LED-powered lighting poles, and a new gameday locker room. Not to mention, it was transformed into a baseball field, with regulation-length bases to host the Savannah Bananas in April.

Despite significant capital and time invested, including $70 million in 2022-2023, into one of Clemson’s most iconic landmarks in the last few years, Athletic Director Graham Neff announced at a Tuesday press conference that more renovations could be on the way.

“We’re going to pick the pencil back up and do some feasibility study in Memorial Stadium,” he said at the Smart Family Media Center. “There’s a lot of need there at the stadium. Certainly, we’ve had investments over the years with premium seating and video board, scoreboard, lights, and so there’s certainly opportunity and demand for additional premium seating, what does that look like on the east side of the stadium… we want to really look at what that could look like for premium space, suites, clubs, different demographics of premium areas at our stadium.”

Neff, who is in his fourth full year as Clemson’s Athletic Director, also mentioned that the renovations may not stop with seating, but could expand to the concourses. With the addition of alcohol sales at the start of the 2025 season, Neff believes that supportive infrastructure may quickly need to follow policy.

Neff and his team may have a better idea of what is needed to support alcohol sales after August 30, when the Tigers will take on LSU at Death Valley and sell alcohol at a football game for the first time.

“The entire stadium is infrastructure: concourses, restrooms, concessions, alcohol sales,” he said. “These points of sale… I’m excited for that type of investment and how that can pair with premium seating, the ROI with that, I love that type of presentation of investment for Memorial Stadium.”

He also mentioned that wifi could be made available to purchase within the stadium’s walls.

While Neff’s comments imply that change could be coming soon to Memorial Stadium, he was quick to announce that there is no current timeline or blueprints in place. 

“I don’t have a timeline or a magnitude of that, it is a feasibility study in nature, but it is our next main focal point of what would be the next big project.”

Though renovations are just at the “feasibility” stage, every project on Clemson’s campus has started with a big idea, dating back to adding 18,000 seats to Memorial Stadium in 1958, to Erik Bakich adding a “beer garden” to Doug Kingsmore Stadium in 2025.

According to Neff, the next big idea is already underway.